Governor Josh Green, M.D.

STATE OF HAWAIʻI

KA MOKU ʻĀINA O HAWAIʻI

 

JOSH GREEN, M.D.

GOVERNOR

KE KIAʻĀINA

 

DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT AND TOURISM

KA ʻOIHANA HOʻOMOHALA PĀʻOIHANA, ʻIMI WAIWAI A HOʻOMĀKAʻIKAʻI

 

JAMES KUNANE TOKIOKA

DIRECTOR

KA LUNA HOʻOKELE

 

RESEARCH AND ECONOMIC ANALYSIS DIVISION 

 

JUNE 2026 VISITOR SPENDING AND ARRIVALS ROSE SLIGHTLY

FOR IMMEDIATE RELEASE

July 31, 2026

HONOLULU – Total spending by visitors in June 2026 was $1.98 billion (measured in nominal dollars), a 0.6 percent increase from June 2025, according to preliminary statistics from the Department of Business, Economic Development and Tourism (DBEDT). There were 858,577 total visitors in June 2026, up slightly (+0.2%) from June 2025 (857,102 visitors). Visitors who came in June 2026 spent more on an average daily basis ($293 per person, +13.2%) than a year ago. 

There were slightly more total visitors in June 2026, however their average length of stay was shorter at 7.86 days, compared to 8.86 days (-11.3%) in June 2025. The statewide average daily census in June 2026 was 224,981 visitors compared to 253,252 visitors (-11.2%) in June 2025.

In June 2026, 486,117 visitors arrived from the U.S. West, a 0.7 percent growth from June 2025 (482,941 visitors). In June 2026, total spending by U.S. West visitors was $1.01 billion, the average daily spending was $275 per person and the average length of stay was 7.55 days. In June 2025, U.S. West visitors recorded total spending of $1.01 billion, the average daily spending was $242 per person and the average length of stay was 8.64 days.

In June 2026, there were 243,360 visitors from the U.S. East, an increase of 9.4 percent from June 2025 (222,425 visitors). In June 2026, total spending by U.S. East visitors was $698.6 million, the average daily spending was $337 per person and the average length of stay was 8.51 days. In June 2025, U.S. East visitors recorded total spending of $642.9 million, the average daily spending was $297 per person and the average length of stay was 9.75 days.

In June 2026, 54,902 visitors arrived from Japan, down 4.2 percent from June 2025 (57,288 visitors). In June 2026, total spending by Japanese visitors was $82.0 million, the average daily spending was $247 per person and the average length of stay was 6.04 days. In June 2025, Japanese visitors recorded total spending of $82.6 million, the average daily spending was $245 per person and the average length of stay was 5.88 days.

In June 2026, 12,211 visitors arrived from Canada, a 15.0 percent decrease from June 2025 (14,363 visitors). In June 2026, total spending by Canadian visitors was $26.4 million, the average daily spending was $232 per person and the average length of stay was 9.34 days. In June 2025, Canadian visitors recorded total spending of $32.3 million, the average daily spending was $229 per person and the average length of stay was 9.84 days.

There were 61,987 visitors from all other international markets in June 2026, which included visitors from Oceania, Other Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands and other countries. In comparison, there were 78,714 visitors (-21.3%) from all other international markets in June 2025.

Air capacity to Hawai‘i in June 2026 (5,416 transpacific flights with 1,160,464 seats) increased compared to June 2025 (4,981 flights, +8.7% with 1,111,525 seats, +4.4%).

VIEW FULL NEWS RELEASE AND TABLES

Statement by DBEDT Director James Kunane Tokioka

In June 2026, Hawai‘i tourism saw slight gains in overall visitor spending and arrivals compared to the previous year. Growth in visitor arrivals from U.S. West and U.S. East offset fewer visitors from Japan, Canada and other international markets.

June visitors generally took shorter trips, with all markets – except Japan – reporting shorter average lengths of stay compared to last June, continuing a trend that began in April 2026. In contrast, Japanese visitors stayed 2.8 percent longer than they did in June 2025. Despite challenges associated with exchange rates and rising costs, Hawai‘i’s core markets continue to visit the state.

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